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Fools Rush In: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner Paperback – February 1, 2005

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Nina Munk (Author)
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Nina Munk (Author)
4.3 out of 5 stars 31 customer reviews
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Product Details

  • Paperback: 368 pages
  • Publisher: HarperBusiness; Reprint edition (February 1, 2005)
  • Language: English
  • ISBN-10: 0060540354
  • ISBN-13: 978-0060540357
  • Product Dimensions: 8.8 x 5.8 x 1 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #2,070,468 in Books (See Top 100 in Books)

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Top Customer Reviews

5.0 out of 5 starsNovel business - Business novel
By B.Sudhakar Shenoy on January 7, 2004
Format: Hardcover
This was the biggest of them all. In the madness for tech stocks where millions rushed in to make a fast buck, as is the case with all such crazy manias starting with the legendary tulips , billions of dollars were generated out of thin air, virtually, and in the most recent decade , perhaps digitally. Suddenly, reality strikes, gravity starts acting and the rest is history. Sadly, history repeats itself.
This book is the story of AOL using virtual money to buy real assets. If the real story is interesting, Nina Munk has made it exciting. Grass on the other side is greener, the old saying goes. AOL wanted something real to latch on in its digital world while Time Warner was craving for digitization. A merger, would be a perfect marriage, as it appeared to the CEOs of the two companies. Three years since then, over $ 200 billion of stock valuations have evaporated back into where they belong - cyberspace. It is said that greed, optimism and herd mentality are the three drivers of capitalism . Need a better example ?
A repetition of these obvious facts is not what makes this book a good read. Nina Munk has diligently tracked the business histories of the companies involved, listed the key players and their biographies and then integrated this background into the main story of the merger and its problems.
Easy to read, and light on technical aspects. At the end, I personally feel that Time Warner in its new form has the capacity to come back. After all it is this true spirit of free enterprise that keeps America going. When the going gets tough, the tough get going.
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4.0 out of 5 starsCan You Tell a Book by Its Cover?
By Donald Mitchell HALL OF FAMEVINE VOICE on February 22, 2005
Format: Hardcover
Having read Stealing Time by Alec Klein, I was sure that I didn't want to read another book about the AOL-Time Warner fiasco. But then I happened to see the cover of this book at the library and couldn't resist its delightful cover. And I'm glad that the cover drew me in.

Ms. Munk has written a delightful story of the world's worst large merger that features lots of texture about the key players (especially Gerry Levin) and is written in a simple, effective style. Her book has more balance than the Klein book which emphasizes the sales and accounting legerdemain at AOL.

One of the book's most engaging qualities is that it is filled with powerful and interesting quotes from the participants and the observers.

I have had the opportunity to observe Time Warner in the past as a consultant, and I was struck that Ms. Munk did well in capturing the management style of the company and its reclusive CEO, Mr. Levin.

I would have rated the book higher except that this report still leaves the central mystery of AOL-Time Warner unexplained . . . why didn't anyone at Time Warner or its advisors figure out that AOL's profit success was based on a three-card Monte game before the deal was announced? Either people were bought off or they were monumentally stupid. Getting to the bottom of that mystery will have to await yet another book on this subject, I'm afraid. Ms. Munk puts it down to Mr. Levin's "big-picture, don't-bother-me-with-the-details" mentality.

If you want smooth, easy reading that gets most of the facts right, this book is a good choice. I particularly commend this book to students who are learning about how to make (and more importantly, not to make) acquisitions. If you mainly want to know about the AOL shenanigans, I suggest Stealing Time instead.
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5.0 out of 5 starsBrace yourself for one long night of page-turning
By A Customer on January 7, 2004
Format: Hardcover Verified Purchase
WOW- what a book. I'm not in business, but stumbled across this book and ended up reading it from cover to cover in one sitting. It really reads like a Greek tragedy; each character enters the story with certain fatal flaws and the end of the story is almost pre-destined. Hard to believe that it's non-fiction. There is a remarkable amount of research in this book- the author went to great lengths to interview what seems like hundreds of sources. Given that the AOL story is so "of" the late '90's, I think that this eloquent book will mark the time, much like Bright Lights, Big City marks the '80's. This book's going to be required reading form business students for years to come.
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5.0 out of 5 starsGood understanding of going all in and not caring of the out come
By Reaper on November 17, 2015
Format: Hardcover Verified Purchase
Pretty good read. The book starts a bit slow and I tend to think there is too much back story about that about a bunch of bit players. Do you want to know why AOL Time Warner died then buy this book. On a side note ( for all you WCW fans) this book gives a bit of information why Americas biggest Wrestling program (at that time) started going belly up.
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4.0 out of 5 starsExcellent portrait of big deals and executive decision making
By Reid Wegner on March 13, 2015
Format: Kindle Edition Verified Purchase
Very exciting read, but does not feel exaggerated or dramatized. Author is quite candid with facts, references, and context. The story is just wild as-is, the players are naturally quite strong, and Munk does an expert job of weaving everything together into a dynamic narrative. It is both a fun book to read and an excellent insight into how these big deals get put together, how executive decision making works, etc. Very valuable book.
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5.0 out of 5 starsHow to turn $200-billion into a "mess of porridge"
By Dennis Littrell HALL OF FAMEVINE VOICE on March 24, 2004
Format: Hardcover
This is an infectious read. The book itself is beautifully presented and Nina Munk writes like an angel. Well, if you're not Jerry Levin, et al., she does. She has a knack for making the words flow and the personalities as vivid as the sights of childhood. Her hard-edged but clean and crisp style will be widely imitated I predict. Her ability to research and to sift through the results of that research and to lay it all out in such an intriguing way is something close to amazing. I really don't give two hoots about Steve Case, Jerry Levin, the old Luce culture ("I am biased in favor of God, Eisenhower and the stockholders," p. 7), the Warner Bros. legacy (sleazy ethics and "foul tongues" and rumored "Mafia connections," p. 35), the dot com upstarts ("You people really need to start moving at Internet speed," p. 231), etc., but Munk makes it fascinating, like egomaniacs twisting in the wind, so to speak.
But this story isn't just about AOL Time Warner but about corporate America in general, about how merger mania and golden parachuted moguls can play fast and loose with our money, our livelihood, our country, and our future. It's about the collateral damage, the megalomania, the broken hearts and the evaporated portfolios. It's about the mentality of corporate CEOs like Levin who as he turned sixty wanted to be remembered for something other than the bottom line, "for integrity...high moral principles; and wisdom." (p. 133) Ah, yes, a lifetime of chasing money and power and now True Religion. One is reminded of Bill Gates with the very demanding problem of how to distribute all that money wisely before he dies.
Munk knows these people. How she got them to be so carelessly candid at times amazes me, especially her work with Levin.Read more ›
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Most Recent Customer Reviews

4.0 out of 5 starsWhen Steve met Jerry, or 9 + 1 = 2

This is a great read for anyone attempting to understand how humans make decisions with cataclysmic consequences. Read more

Published 1 month ago by JoelS
4.0 out of 5 starsFascinating telling of what was eventually a failed merger

A little slow at the beginning. Amazing that the merger was kept secret until a few hours before the planned announcement. Read more

Published 9 months ago by Gregory Monti
3.0 out of 5 starsOne sad story, one snotty author

From a 'story' standpoint, I enjoyed this book.
It's an easy read that clearly depicts the fiasco that is/was the AOL-Time Warner merger. Read more

Published on October 21, 2013 by Jeff Eskow
4.0 out of 5 starstrue insider perspective

Always interesting to see how human and imperfect people are even when they are key executives at major companies. Worth the read.

Published on October 11, 2013 by bernie
5.0 out of 5 starsGreat and a very in depth story on the making of AOL Time Warner

This book covers the birth of Times to the shaping of Time Warner, then to the days of AOL Time Warner. Read more

Published on January 25, 2013 by Andi S. Boediman (a venture capitalist and serial entrepreneur)
5.0 out of 5 starsfun read

This really is a fun read, a pot boiler, a look inside very powerful but flawed characters. For anyone involved with M&A this story will make your skin crawl; especially the DD.

Published on November 30, 2012 by John O'Mara
5.0 out of 5 starsA Must Have !

You don't have to be interested in AOL, Time Warner or their merger to read this book! This is a classic tale in American history of what happens when everyone thinks they are the... Read more

Published on January 9, 2006 by Jeffrey Wright
3.0 out of 5 starsEye opener for small investors

Munk's book reads like a fast paced novel and is easy enough to understand. It has not received the publicity of books like 'Good to Great' although in many ways it provides... Read more

Published on December 7, 2004 by Tom Verghese
5.0 out of 5 starsGreat for reflection

I really liked this book. As a former participant of the crazy ways of carrying out business during the Internet hype, I think Nina Munk captured the essence of what drove so many... Read more

Published on November 5, 2004 by XAVIER PONCEDELEON
3.0 out of 5 starsOverpriced and overhyped

This is an article masquerading as a book. When the price drops to the price of a newsstand magazine, as the towering remainder pile suggests it will any day now, pick up a copy. Read more

Published on May 21, 2004

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